IP Telephony - Creating Strategic Value Today
Today, IP Telephony is often introduced in the market as
a commodity product. Manufacturers and integrators quickly
identify cost savings as a significant decision factor for
considering IP Telephony. As we consider how the voice market
has been portrayed over the past ten years, we see that voice
has been sold based on cost reduction and commodity services.
Today some voice carriers are reducing their sales force,
leaving companies with only a centralized service center for
on-going service. Other carriers are offering new IP based
voice services to completely remove variable voice costs.
These same companies are placing greater emphasis on data
services. Although companies rely heavily on telephony to
reach customers and revenue streams, voice services continue
to be viewed as a commodity.
3KeyLogic understands the importance of economic soundness
within the enterprise, however there are other important factors
to consider. Business continuity, enriching the customers
experience and operational soundness each play important roles
in an architecture or strategy. The advent of convergence
has expanded traditional telephony services to include strategic
collaboration tools that will set business competitors apart.
The enrichment IP Telephony brings to voice enables a company
to become more informed and provide enhanced service to its
customers. 3KeyLogicunderstands the value of IP Telephony
and the inherent collaboration foundation it creates towards
developing a rich communication strategy.
At 3KeyLogic we analyze a company’s communication structure
internally and externally. We look to align with the company’s
communication strategy, understand how communication impacts
their business today, and offer alternative solutions that
create strategic advantage by setting the business apart from
its competitors. This is the level of value IP Telephony can
bring to the enterprise. IP Telephony does have sound economic
value but, more importantly, it creates a solid foundation
for an enhanced communication strategy that offers many benefits
to any organization.
To learn more on 3KeyLogic’s view of IP Telephony Value
please contact us by clicking here.
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